The purpose of the present study was to examine psychophysiological reactions to state self-objectification and clothing-related distress as a function of gender. We examined negative affect, positive affect, guilt, and heart rate (HR) at 6-second and 5-minute recording intervals across baseline, non-clothing control, swimsuit (high objectification), tracksuit (low objectification), and cologne conditions in a sample of men (n=55) and women (n=57).
Mixed factorial MANOVA results indicated a statistically significant gender x condition interaction. Follow-up mixed factorial ANOVAs indicated adverse psychophysiological reactions to state self-objectification and clothing-related distress among both men and women, with women showing significantly greater negative outcomes on measures of guilt, negative affect, and 6-second HR compared to men.
Results provide further support for objectification theory and add to the existing research literature on clothing-related distress.
Katherine Blasko, ’13
Kathryn Munson, ’13
Amanda Martin, ’14
Iowa City, IA
Sponsor: Melinda Green