The media industry is an ever-present force which contributes to society’s understanding of sex and gender. One important way in which the media contributes to conceptions of gender is by perpetuating questionable stereotypes, which can be understood to both replicate and reflect society’s understandings of gender. A major component of the perpetuation of stereotypes by the media is the imagery used to represent gender in advertisements. This paper explores and analyzes the imagery used to represent gender in advertisements from selected magazines. Specific, significant themes which may be taken to reflect society’s overarching beliefs about gender norms are then discussed and analyzed. Broadly, the themes discovered in this research may be characterized by the tendency to depict men as active holders of power and women as passive and dependent upon men.
Marie Glackin, ’11
Majors: Art and Art History, Sociology
Sponsor: Erin Davis